The state created its own company for telemetry. Vciom-Media LLC Appointment as Deputy Minister of the Ministry of Telecom and Mass Communications

The company of Limited Liability Company "VTsIOM-Media" 7703409417 was registered at 123001, Moscow city, Sadovaya-Kudrinskaya street, house 8-10-12, building 1. Management of the organization is conducted by the General Director Malinin Alexei All Mirovich. In accordance with the registration documents, the main activity is Market research and public opinion research. The company was registered on 04/20/2016. The company was assigned the All-Russian State Registration Number - 1167746396718. To obtain more detailed information, you can go to the organization’s card and check the counterparty for reliability.

04/20/2016 Interdistrict Inspectorate of the Federal Tax Service No. 46 for Moscow registered the organization VCIOM-MEDIA LLC. On April 22, 2016, the registration procedure was initiated with the State Institution - Main Directorate of the Pension Fund of the Russian Federation No. 10 Directorate No. 3 for Moscow and the Moscow Region, municipal district Presnenskoye, Arbat of Moscow. Registered with Branch No. 18 Government institution- Moscow regional branch of the Social Insurance Fund Russian Federation the company LLC "VTSIOM-MEDIA" became 01/30/2018 0:00:00. In the Unified State Register of Legal Entities, the last entry about the organization has the following content: Submission of information on the registration of a legal entity as an insurer in the executive body of the Social Insurance Fund of the Russian Federation.

Malinin Alexey Vesmirovich

Biography

Alexey Malinin was born in 1960 in Moscow, graduated from the Moscow Institute of Radio Electronics and Automation.

1995-2010: Work on television

  • Since 1995, he worked as vice-president of the Moscow Independent Broadcasting Corporation.
  • From 1998 to 2000 was technical director of NTV.
  • From 2000 to 2004 - Deputy General Director of VGTRK.
  • Since 2002, Malinin has been vice president of the National Association of Television and Radio Broadcasters.
  • In 2008, Alexey Malinin became the general director of RTRS, a state monopolist in the field of broadcasting. This appointment occurred shortly after the formation of the Ministry of Communications and Mass Communications, which was then headed by Shchegolev.

With the arrival of Malinin and Shchegolev, the period of long confrontation between RTRS and the Ministry of Communications, which fought for the right to implement a multi-billion dollar project, ended. state program digitalization of television and radio broadcasting. The government was able to approve this document at the end of 2008, the program budget for 2009 - 2015. amounted to 122.5 billion rubles. of which 73.6 billion should be allocated from the state budget.

This amount turned out to be several times lower than the proposals put forward by the previous heads of RTRS and the Ministry of Communications - Gennady Sklyar and Leonid Reiman, respectively. Cost reduction was achieved by abandoning the ambitious idea of ​​government subsidies for the purchase of set-top boxes by subscribers. But, unlike previous concepts, it was decided to make the broadcasting of several dozen TV channels free (previously it was supposed to charge TV viewers for watching digital TV channels).

A list of eight federal television channels was also established, which should be broadcast free of charge by all telecom operators (including cable and satellite). But the issue of curtailing analog television (this was sought by telecommunications operators) was postponed.

2010: Appointment as deputy minister of the Ministry of Telecom and Mass Communications

  • On May 25, 2010, Russian President Dmitry Medvedev signed a decree releasing Alexey Malinin from the post of head of the Federal State Unitary Enterprise "Russian Television and Radio Broadcasting Network" (RTRS), and Russian Prime Minister Vladimir Putin signed a decree appointing him Deputy Minister of Communications and Mass Communications of Russia.

Alexey Malinin was entrusted with overseeing the implementation of the program for converting television and radio broadcasting to a digital format. As the head of the Ministry of Telecom and Mass Communications at that time, Igor Shchegolev, explained to CNews, this is due to the results that were achieved by RTRS under his leadership at the start of the Federal Target Program “Development of Television and Radio Broadcasting in the Russian Federation for 2009-2015” and at the first stage of network construction.

The point, according to Shchegolev, is about interaction with designers, regional authorities, equipment manufacturers, television channels and an understanding of the problems that must be solved in the interests of each of these groups and the entire program as a whole. He clarified that Malinin’s main task in his new post is to prepare systems approaches and legal regulation so that the Federal Target Program is an operational, flexible and effective mechanism for the digitalization of television and radio broadcasting.

Andrey Romanchenko, who had worked as deputy head of the Federal Agency for Press and Mass Communications since 2004, became the new general director of RTRS.

Until this moment, the minister had five deputies - Naum Marder, Alexey Soldatov, Dmitry Severov, Alexander Zharov and Alexander Maslov. There was one vacancy in the staffing table, i.e. theoretically there could be six of them. At the time of Malinin’s appointment, the digitalization program for television and radio broadcasting was under the responsibility of Dmitry Severov. The ministry made it clear to CNews that this does not mean that he will leave his post: “Dmitry Severov has a wide range of tasks, including the passport and visa system.” Very soon Severov left the ministry.

  • Alexey Malinin as drummer, 2011

In the chair of Deputy Minister, Malinin put forward a number of controversial initiatives. So, in 2011, the government decided to carry out digital television broadcasting in the DVB-T2 standard. Initially, the transition to this standard was supposed to take place only in 2015, and digitalization in the first regions of the country began on the basis of the earlier DVB-T standard. Forcing the transition to more modern technology caused dissatisfaction among manufacturers of set-top boxes for receiving digital TV, since their production facilities were focused only on DVB-T.

2012: Leaving the Ministry of Telecom and Mass Communications

  • In 2012, Malinin also proposed supplementing digital television broadcasting with conditional access systems (CAS). Such systems are used to encode the signal of paid television operators, but the Ministry of Telecom and Mass Communications believed that the SUD would help provide targeted information to viewers in case of emergency situations. This intention caused another wave of criticism from market participants, since for its implementation, again, it was necessary to provide support on the side of set-top boxes.
  • On August 28, 2012, it became known that Prime Minister Dmitry Medvedev signed a decree dismissing Deputy Minister of Telecom and Mass Communications Alexei Malinin from his post. Malinin himself explained to CNews that he was leaving due to at will, has already received several offers regarding his future place of work, but has not yet made a final decision.

Malinin told CNews that he is confident in the correctness decision taken on accelerating the transition to the DVB-T2 standard. But regarding the COURT, he believes that time was lost. Among the tasks that were not completed, Malinin named the reconstruction of the Shukhov television tower in Moscow.

In the fall of 2012, former Deputy Minister of Communications Alexey Malinin took the position of adviser to the general director of OJSC Gazprom-Media Holding Nikolai Senkevich.

    A new stage in cutting the state budget and new organization, whose employees get paid for doing nothing.

    In general, it is not clear how this television company sets ratings and measures them. I’m waiting for an article from Teach Good (or maybe I’ll try to write it myself) on this topic.
    I read about TVS, according to them, they make a sample of some families, connect a device called Peoplemeter to the TVs of these families, which measures the programs they watch and the time they watch, as well as the age of those watching. The people meter comes with a separate remote control where a person controls this device. Firstly, the approach to sampling is already biased, hardly normal, decent, clever man, will generally agree to participate in ratings measurements, and even the average person, so to speak, is unlikely to bother with this. Most likely they are included in the sample dysfunctional families, or greedy people who need money. Accordingly, it is clear that they watch (Dom2 and Chernukha) and based on the measurements of this biased group they set ratings that all people seem to be watching this Chernukha, therefore it needs to be filmed more, in the end it is such a manipulative tool to influence television. Not even through direct deception, but through the organization of unreliable statistical observation. Not to mention the fact that a foreign agency can artificially manipulate the rating with the aim of gradually corrupting the population, slowly shifting the tone of the rating to blackness.

    • I like this “artificially manipulate with the aim of corrupting the population.”
      This makes no sense. If you corrupt, then for some reason. For what? Give me at least one really good reason. Because it’s all too much to shout “GAYROPEANS AND AMERICANS ARE DESTROYING US!!!111 RAZRAZE”, but when you ask why they need this, the answer is either silence or insults.
      Maybe it’s just something I don’t understand, I’d like to understand.

    There can be two meanings: 1. With the help of corruption and propaganda, the fight against a geopolitical competitor (Russia) and the imposition of one’s own Western values.
    2. The same thing, but the imposition of culture in order to sell your Western product, to have an extensive market (sell beads to the natives and buy oil and natural resources for them)
    3. Since corruption is widespread (USA, Europe and the entire Western world). It is most likely a tool for manipulating society. The more primitive the average mass consumer, the easier it is to manage such a person, the easier it is for him to sell something unnecessary. Such a society, instead of revolting against injustice or poverty, will go to see the next house2. It is easy for such a person to sell Snickers and Coca-Cola, convince him to go to McDuck, brainwash him with advertising, organize an orange revolution. I would advise you to read the dystopia Brave New World by Aldes Huxley. This is the final image of the current society if it continues to develop along this path. I don't think you'll like it.
    Well, where is the silence and insults in response? :) Yes, you don’t understand a lot, like me and all of us.

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