What to name an adult training center. Choosing a name for a children's club. Fictional and historical characters

Choosing a name for a children's club

Choosing a name for a children's club is not such a difficult matter. But it’s not the easiest thing either. No wonder they say: “Whatever you name the yacht, that’s how it will sail.” So, let's figure out what kind of “yacht” and what name we will call it.

Let's start with the fact that we have two “yachts” - the company itself (LLC, individual entrepreneur, AHO, private educational institution, etc.) and the children's club - and both need names that may not coincide. For example, the company may be called Olga Ivanovna Petrova LLC, and the children’s club on the sign and on the leaflet may be called “Umnichka”, or “Ladushki”, or something else. If you choose a club name that does not coincide with the legal name of the company, then do not forget to formalize everything with an order.

In our case, the names of the company and the club are the same, and we try to avoid the abbreviated version “Umnichka”, since the word “eco-club” contains a feature that distinguishes the club from all other children's centers in Moscow - an eco-interior.

To find out what the name could be, we will first analyze the names of existing clubs, and then we will understand the naming rules.

There are a lot of clubs open in Moscow with a variety of names: “In a certain kingdom”, “Syoma”, “Azbuka”. “YASAM”, etc. All names can be divided into several groups.

Titles related to fairy tales, cartoons, fairy-tale characters and the authors of fairy tales: “The Fairytale Boat”, “The Golden Key”, “Fairy Tale”, “Little Raccoon”, “Andersen”, “Seven Flowers”, “Kapitoshka”, “The Little Prince”, “Hakuna Matata”, etc.

Names that coincide with the names of children's toys and games: “Yula”, “Cubes Club”, “Classics”, etc.

Names declaring the developmental orientation of the club: “Club Pochemuchek”, “ABC”, “Development”, “Smart Kid”, “Development Academy”, “A + B”, “Knowledge”, “Little Genius”, “YASAM” and etc.

Names containing references to childhood: “Baby Club”, “Childhood Residence”, “Little Country”, “Childhood Academy”, “Studio Doll”, etc.

Names that coincide with the names of people: “Tema”, “Syoma”, “Filippok”, “Alice”, etc.

Names that came from the “pioneer” era: “Brigantine”, “Horizon”, “Eaglet”, etc.

Geographical names: “Yauza”, “Setun”, “Children’s Club on Leninsky”, etc.

Names in a foreign language (they often indicate the linguistic orientation of the club) or a mixture of Russian and foreign words: “CHILDHOOD”, “Green Landia”, “Teddy Bear Club”, “Smiley”, “Kimberly Land”, “Pampa Green”

Names in which the distinctive feature of the club is immediately visible: “Mozart effect” (musical orientation), “Premier” (premium class club), our “Children’s eco-club “Umnichka”” (eco-benefits and eco-interior), “English children's club”, etc.

Quite abstract names that have nothing to do with childhood and development: “Constellation”, “Rainbow”, “Architect”, “Zodiac”, “Clover”, etc.

Original titles that do not fall into any of the above groups: “Ma! Nanny”, “Themselves with a mustache”, “Barbarisych”, etc.

After reviewing all the groups, you can choose the one you like best and then come up with a specific name. I will say that all the clubs mentioned are quite successful.

There is an opinion that a club should have an original, modern name - and then it will definitely become popular. Just add the word to English language– and there will be a queue of customers in front of your doors. Like, a modern mother will never take her child to either “Horizon” or “Burevestnik”. However, this is not quite true. An analysis of the activities of children's clubs in St. Petersburg, Moscow, the Moscow region, Novorossiysk and other cities shows that the number of clients does not depend on the name of the club. Thus, in a far from poor area of the Moscow region, the Zvezdochka children's club successfully operates. The name is the most common. Some associate it with the October badge on a school black apron, while others associate it with a star in the sky. And for some people, the star is their own child. As you can see, the name is neither original nor modern. However, customers don’t care about this - subscriptions to all September courses were sold out in April. The clubs I know, “Hedgehog and Bear,” “House of Wizards,” and “Solnyshko,” operate just as profitably.

The name must be chosen carefully, in accordance with personal preferences and common sense. In this case, you should focus on the region in which you live and the clients who will come to you. The higher the status of the club and the more expensive its surroundings, the more thoughtful the name should be.

If you can't come up with a name, you should get acquainted with naming rules and understand how they influence the choice of name for the children's club. It is believed that the name should be:

original. How much? Obviously, titles like “Ma! Nanny” are one hundred percent original: throughout Russia there is no longer a club of the same name. Should we strive for this? The very concept of “originality” implies the uniqueness of something in a certain sample. When considering the name from the point of view of originality, be sure to analyze the names of all children's centers in your city, even if there are a lot of them. The original name must be specifically for the city in which you live. Firstly, your club will not be confused with another. And secondly, you will act decently, without trespassing on someone else’s territory and not clinging to someone else’s reputation.

It is also necessary to analyze the names of existing children's clubs for another reason. Recently I helped open a children's club in St. Petersburg. The future director of the company had already acquired ownership of the premises and spent nights thinking about the name of his organization. And gradually the good name “City of the Future” was born. When I began to ask the satisfied businessman about competitors operating in the same area, it turned out that on the same street, a five-minute walk away, there was a children’s club “City of the Sun”. Do you think the idea was successful? Of course not. Can it be considered original? For all clients, the “city” data will be merged into one. The difference is small, and hardly anyone will notice it. Such a name will only hinder business development;

understandable. This refers to the connection between the name and the activities of the club. The name should be such that you can immediately say: the work of this company is related to children. On the other hand, naming experts assure that under no circumstances should a company be named in full accordance with its activity profile, otherwise there is a high risk of getting lost in the crowd of competitors. In other words, the name “Children’s Club “Development””, etc. is not the best option;

concise. It is believed that a short name is better remembered, and spelling errors are less likely to be made in its writing. By the way, such a name takes up much less space on leaflets or a sign;

memorable;

associated with positive associations. While selecting material for the book, I came across the name of a children’s and youth tourist club “ ugly duck" Everyone knows that ugly ducklings turn into beautiful swans, but I wouldn’t want to take my own child and go to the Ugly Duckling Club myself.

Now let's stop at methods of coming up with a name, which are given in many business books.

Method of associations and synonyms. Write down all the words related to the children's club: child, development, play, learning, etc. - and look for various synonyms or associations for them; To do this, use the Internet or special dictionaries. The result may be an interesting name suitable for the company.

Borrowing names from established companies. Here, I hope, everything is very clear. Take a well-known name and replace (add) letters. How decent and appropriate is this? Actually, it's better when they copy you, rather than you copying someone else.

Emphasizing the national or regional focus of the company. To do this, just add the words “Russian”, “euro”, etc. to the name.

Application of adjectives.

Usage own name in the name of the club. In Moscow, for example, there is an educational center “Natalia Nesterova Academy”.

Active inclusion of foreign words or a combination of Russian and foreign languages.

Using the name of a club operating in another city. To do this, you need to scour the Internet, find a title you like, and try to remake it.

Now that you're armed theoretical knowledge, the time has come to take concrete action. Choose several name options, show them to your friends and see the reaction. You can come up with a name alone or brainstorm with family and friends. This is very effective method working on creative tasks. Usually a solution is found quickly.

The name of our club was born through a brainstorming session in which the entire teaching staff participated.

We really wanted the word “smart” to be in the name. The sacred belief in the priority of intelligence haunted us, because our general developmental classes are full of techniques aimed at developing mental actions. And besides, we knew for sure that every mother considers her baby the smartest! The options “Smart Child”, “Smart Children”, “Umka”, etc. were discussed. But in Moscow there are a lot of clubs with such names.

During the assault, we decided that we would give each child a folder for creative works with a company sticker. And then it became clear that the name of the club and, accordingly, the inscription on the sticker should be pleasant to the mother and say something positive about her child, and not just about the club. Only after all the details have been agreed upon and clarified important points: something related to the mind, a sticker, mom should be pleased,” our wonderful teacher Lyudmila exclaimed: “Clever girl!” Yes, indeed, “Umnichka”! This is what loving mothers often call their babies if they show intelligence, diligence and ingenuity. And the folder for creative works will undoubtedly belong to the smart girl. In this way, not only parents, but also we confirm that every child is smart. We preferred to use the word singular not only because there is a club “Umnichki” in Moscow (this became known later), but also because any mother is primarily interested in the success of her own clever girl, and then the others.

So, having chosen the “Umnichka” option, we wanted to reflect in the name the distinctive feature of the club - the presence of eco-benefits and eco-interior. This is how the word eco-club was born, which is why we initially had difficulties. Now “eco-products”, “eco-cables”, “eco-toys” and even “eco-funerals” have appeared everywhere. And a few years ago we were forced to constantly explain to clients

What does this name mean? Together they came up with an original slogan: “Eco-relationships in an eco-interior!” And again, it immediately became obvious that he was destined for a long happy fate. We officially registered both the name and the slogan with FIPS, since we firmly believe in their viability.

I note that the name, slogan and logo of the company are the fruit of collective efforts. In my opinion, the success and speed of development of many projects is very often explained by the Russian proverb “One head is good, but two are better!”

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And finally, that long-awaited moment has come when you decide to open your The educational center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it is not taken into account from the very beginning how many training centers already exist in a given market and in a given niche.

As usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks, “Wow, how much money you can earn!”

After that, he opens his training center and safely closes after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people came to study than he thought. In principle, this is normal from a human or emotional point of view. But it’s not at all correct from a business point of view.

Secondly, they are not taken into account large companies, which open training centers as some kind of course centers. There, the groups are filled almost entirely at the expense of the employees who come to work for this company.

Accordingly, training of people can occur at a reduced price or be deducted from wages. And people from the outside may be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and realize that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are actually needed. That is, he thinks that they are needed, but in reality they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is of no use to anyone at all.

Now I’ll touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer to the city center the training center is, the easier it is for students to travel and, accordingly, a little easier for enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then you must take into account that the maximum contingent that you can wean directly depends on square meters, of which it is supposed to be from 2 to 3 sq. m. per student depending on the type educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of location for the training center. Because trying to be closer to the center can lead to an increase in the cost of your training.

The fifth mistake is the wrong choice of taxation system. At traditional system taxation, the number of taxes increases, but the possibility of opening branches arises. With a simplified system, the advantage is that it becomes easier for accounting - there are fewer reports to submit, it becomes easier for you - to pay less taxes, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents entirely with your own hands. In principle, this is not a mistake if you have plenty of time and are relatively competent in it. But if you want to reduce time and concentrate on your future clients, then engaging in this kind of activity will drag you into the “swamp”, although you will save some money.

Next, the choice of organizational and legal form. An LLC is a business entity created to make a profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' interest and legally take the money for yourself. In addition, the LLC allows for lectures and seminars without obtaining licenses.

But if you plan to open a training center that has a licensed type of activity: training and advanced training courses for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is non-profit.

Therefore, an error in choosing a legal form can lead to problems on the part of licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It may be additional education, vocational education, additional professional education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, approving training programs, and not to mention the accreditation of an educational institution.

Next, a very serious mistake is trying to do everything yourself. Of course, you will have to do a lot yourself, especially at the initial stage. But if you do this constantly, you will have serious problems with your finances, your time, and your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, that’s where the fun begins. Therefore, if you still can, then open a training center immediately only for yourself.

Here is a small list of errors, knowledge of which will protect you from more serious problems later.

Many people dream of starting their own business, because it is much more interesting than being an employee and not realizing their plans for years. Today, starting your own business is much easier than it was decades ago. If you have a great idea, entrepreneurial spirit and a small start-up capital, you can create a truly prosperous enterprise.

What kind of business is better to start? The answer is simple: the one that is closest to you, understandable and interesting. If you are not at all interested in medicine, there is no point in opening a pharmacy.

Certified teachers and university graduates are increasingly faced with the question: “How to open a training center?” Let's try to answer this question step by step.

Step 1. We draw up a business plan for the training center

You won’t go far without a business plan; it’s important to immediately write down everything that concerns your own business. Decide what type of training center you like. For example, you want to open foreign language courses, an applied sciences club, or a children's development center. This will determine whether your business needs a license or not (note: educational activities in the form of courses do not require a license).

You need to understand that business in the field of education is a responsible business. You must have higher education and experience as a teacher or tutor if you plan to teach classes yourself. Consider these points at the very beginning of drawing up your business plan.

Step 2. Select a room

The premises should be the next point in the question of how to open a training center. Naturally, it must be large, with a sufficient number of rooms. There must be:

reception area for registering for classes and receiving consultations;
several classrooms, well lit and ventilated;
a room for employees where they can relax and have a snack during lunch;
toilet and sanitary room where the cleaning lady will store the sanitary
oh inventory.

If desired, you can add other rooms: a waiting room for parents (if you are thinking about how to open a training center for children), a dressing room, etc.

The location of the room depends on the direction of your training center. For example, if you want to open courses in applied sciences (programming, web design, etc.), it is better to locate your center in the vicinity of sports schools, gyms or large companies.

Applied science courses are mainly attended by young people who can easily combine sports and visiting educational programs.

But it is better to locate children’s centers near bus stops: it will be easier for parents to bring their children to classes. In addition, you should not rent a room above the second floor. If you rent an office in mall, it should be easy to reach.

Step 3. Buy furniture

The choice of furniture depends on the type of training center. But there are still some mandatory points. The purchase should be included in the business plan:

tables and chairs;
computer (if you organize applied courses, there should be several computers);
cabinet for storing educational literature;
printer with copier;
educational literature;
office supplies.

Again, look at your profile: a children's development center will need carpets to allow children to play freely on the floor, toys, including educational ones, and a computer or language center will need a projector and an interactive board.

Naturally, the premises should be redecorated to facilitate a pleasant pastime while studying.

Step 4. We select personnel and draw up a program

What is needed to open a training center, besides all of the above? Of course, find professional teachers. If you know teachers or are a practicing teacher yourself, great. Otherwise, you will have to search a little longer. Don’t forget to draw up a lesson plan and program; you will need this to obtain a license to open a training center.

Pay attention only to those teacher candidates who have the appropriate education and work experience. This is very important in order to create the “face” of your center or courses.

Step 5. Collecting documents for opening

What documents will you need to open a training center? There are quite a lot of them, because this is a serious business. So, the documents folder includes:

a list of educational programs of your center;
information about the availability of qualified teaching staff;
information about the existing premises that meets the maintenance standards educational activities;
information about the availability of the necessary educational literature and technical equipment;
information about the organizers of the training center and its registration as a non-state educational institution.

Of course, you need a license to open a business of this kind. Charlatans and simply unqualified individuals will not be allowed to organize an educational institution. But how to open a training center without a license, is there such a way?

We have already mentioned in passing that if you register your activities simply as courses (for example, design courses, programming, language classes), you do not need to obtain a license. But you will need to register as a private entrepreneur.

Step 6. We are looking for clients and advertising our training center

So, you already know how to open a training center. It's time to take care of the clientele issue. To do this, it is worth doing advertising. Start with the Internet: your own page on social networks (preferably in several of the most popular ones), a topic on city forums - this is a prerequisite for running an advertising campaign.

Since nowadays almost everyone and everything has moved to the Internet, advertising there is not only the most appropriate, but also free. Then you can print advertisements, leaflets, prospectuses, but this is not necessary, because such advertising is not so effective now, and sometimes even irritates potential clients.

Nowadays it has become very popular to receive additional education, both in the field of their profession and additional self-education for adults and children. Demand creates supply, so opening a training center for additional education is quite a good opportunity to earn money. Let's consider all the stages of how to open a training center?

How to open a training center - choosing a niche!

Decide in what format you want to teach and who?

Typically, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, and educational marathons.

They are conditionally classified:

According to training time.

The duration of the events depends on the declared program, which can last from several hours to several years.
This long-term training format includes foreign language courses, design and other disciplines. The program is divided into several levels of training, the duration of which on average is from 3 months to 2 years. Long-term training is good because for a long time there will be income from students in the form of monthly contributions.

Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.

According to the subject of the courses, which can be:

Professional is an increase in level professional knowledge, or mastering new professions such as accountant, designer, florist, manicurist, hairdresser, bartender, etc.

General education - when individual skills are developed, for example, foreign languages, or pumping personal qualities, the so-called personal growth trainings that are now popular.

Creative courses where they teach how to draw, sew, knit, make dolls, bead weaving, embroidery, wood carving and others, in a hobby format.

Classification by audience age.
They are divided into children, teenagers and adults.

Having decided on the training program and audience, we move on to the next step.

How to form a staff?

To ensure the life of the training center, you will need an administrator, an accountant, teachers, and a cleaner.

Teachers can be either full-time employees or invited from outside.

A specialized training center that teaches the same courses over and over again requires a permanent full-time teaching staff.

There are training centers that serve only as a platform for conducting educational programs. Nowadays this format is popular, when areas from hours to several days, equipped with everything necessary for holding events, are rented out for rent. educational events. In this case, teaching staff is not needed, an administrator or a cleaner is enough. The accountant is also a freelance outsourcer.

How to choose a room?

Mostly educational establishments located in central areas, which is very convenient for people in all areas of the city. How to open a training center profitably? Choose a central location instead!

An exception may be residential areas, which are convenient for children's educational centers.

The premises must comply with sanitary standards.
Its size and layout depend on the chosen concept of the training center.

These can be either large rooms or small classrooms. Required condition a bathroom and a kitchen room are needed where employees can relax during lunch or students can have a snack during the educational process.

What equipment is needed?

The main equipment is tables, chairs, a board or flipchart, a projector, and stationery.

Depending on the subject of the training center, you may also need training methodological material, computers, toys for children and carpeting on the floor.

How to make it official?

There may be questions: how to open a training center, you need a license. A license is not required to conduct educational activities in the course format. Only there must be mandatory registration with the tax authorities.

The following package of documents is also required:

List of training programs of the center;
— documents for the presence of highly qualified teaching staff;
— documents for premises that meet all sanitary standards;
— documents to provide the learning process with everything necessary;
— information about the registration of a non-state educational institution.

What will the costs be?

It’s difficult to say a specific number, because... The cost of rent and employee wages differ significantly from region to region.

In order not to lose sight of anything, let’s summarize what they consist of:

Renting a premises may require additional repairs;
Purchase of equipment;
Staff salaries;
Advertising costs;

Some expenses can be reduced on salaries. For example, pay salaries based on the number of students.

Advertising costs may vary. Depends on the promotion methods. One working method is online advertising. It is not necessary to create your own website right away; it is enough to advertise on social media. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.

How should you promote your training center?

The marketing development strategy is based on the chosen concept.

If you teach professions, then it is worth getting the support of employment centers that can refer you to you for retraining. Post advertisements on city forums.

For children's centers it is necessary to place advertisements on forums and magazines for mothers. In children's entertainment centers. He can even go through nearby houses and post an ad at the entrance.

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